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Solana / USA

Scale or Die 2026

Brand identity
Delivery System
Event Design
Motion Graphics
Merch

Back by popular demand, we're bringing Solana's developer-focused Scale or Die event to London on November 14th, leading into Breakpoint. Scale or Die is Solana's application-only summit for the engineers, validators, protocol developers, infrastructure teams, and researchers pushing the network to its limits.

This is not a general crypto event. No marketing decks. No sales pitches. Just deep technical programming, hands-on workshops, and focused time with the teams building and scaling Solana's future. If you are building on Solana, operating infrastructure, writing protocol code, or working at the frontier of Solana, this is the room you want to be in

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We are thrilled to unveil the new "Scale or Die" logo and brand system, designed specifically for the upcoming Solana event in London. This fresh identity captures the dynamic energy of the ecosystem and our commitment to bold, scalable design. Explore how we are pushing the boundaries of visual storytelling for the next generation of blockchain innovators.

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Our design approach pairs a striking, high-contrast palette of vibrant purples and electric green to command attention and convey a modern, technological edge. We incorporated pixelated, glitch-style graphics alongside iconic London imagery to bridge the gap between traditional heritage and the decentralized digital future.

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The use of bold, modular typography and clean, three-dimensional wayfinding elements ensures both high visibility and a cohesive, scalable brand experience.

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Our indoor event branding transforms physical spaces into immersive, high-energy environments that reflect the innovative spirit of the Solana ecosystem. By utilizing bold, large-scale vertical banners and a striking, pixelated design language, we ensure that every touchpoint commands attention and guides attendees seamlessly. This cohesive approach turns standard venues into dynamic, memorable experiences that perfectly align with the "Scale or Die" ethos.

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SOUND

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