Solana / USA
Same ecosystem, its own signal
Accelerate AI is Solana's dedicated, invite-only gathering for the builders working on agent infrastructure and autonomous payments, held the day after the main Accelerate USA conference wrapped in Miami. One day at The Lab, built around a Hermes agent workshop, open co-working, curated talks and demos, a panel, and a happy hour, with speakers from Coinbase, Google, VanEck, MoonPay and a run of AI-native funds and protocols.
Solana brought us in for the brand identity, logo, event design and motion, with a clear call to make: give Accelerate AI its own mark rather than a reskin of the main event's system, something built to run as an ongoing series in its own right.
Instead of the main system's ribbon, we gave Accelerate AI a signal of its own: a deep purple field carrying a woven pattern of thin waveforms, reading like frequency data in motion. A custom wordmark runs in solid white or a blue-to-teal gradient, alongside a compact S / AI monogram built for avatars and buttons, and a "Series" tag marking it as the first of more to come. A full speaker card system, built for a confirmed roster of seventeen names, rounded out the identity from concept to on-site execution.
We designed the full physical footprint for The Lab: a media wall, a two-sided LED stage backdrop, an acrylic podium, custom printed lounge pillows, a "Fuel Station" cling for the coffee and snack setup.
We also designed wraps for a DJ booth and a pair of branded bicycles, and signage for the meeting and podcast rooms, all carrying co-branding for event partners including the Solana Policy Institute and Zerion.
SOUND
